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University research demands to be more need-driven and user-centred in order to address research problem and market need. However, there is a lack of understanding regarding research approach, which can be used effectively to address the dual goals. In the present study, we provide detailed explanation regarding user-centred research approach employed in a Swedish university. Our results suggest that integration of potential customers and lead users into the development process represents a critical step for ensuring marketability of the innovative product. In addition, we highlight four specific stages related to the proposed research approach and list specific activities related to these research and development stages. Validerad; 2012; 20120112 (vinpar) Fastelaboratoriet - VINNEXC |
