English in print advertising in Germany, Spain and the Netherlands: frequency of occurence, comprehensibility and the effect on corporate image
| Autor: | Gerritsen, M., Nickerson, C., Brandt, C. van den, Crijns, R.M.J., Domínguez Rodríguez, N., Meurs, F. van, Nederstigt, U., Garzone, G., Ilie, C. |
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| Přispěvatelé: | Garzone, G., Ilie, C. |
| Rok vydání: | 2007 |
| Předmět: | |
| Zdroj: | Garzone, G.; Ilie, C. (ed.), The use of English in institutional and business settings. An intercultural perspective, pp. 79-98 Linguistic Insights ; 34, 79-98. Bern : Peter Lang STARTPAGE=79;ENDPAGE=98;TITLE=Linguistic Insights ; 34 |
| Popis: | Contains fulltext : 44129.pdf (author's version ) (Closed access) |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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