| Popis: |
Successfully turning his Twitter presence into political power in a range ofways, Donald Trump is among thefirst major political leaders to benefit fromfundamental changes in the media ecosystem. This article discernstwo dynamics at play in reshaping the media landscape: first, the fact thatsocial media can quickly mobilise effective political constituencies. Second,the rhetorical mode Trump employs in effecting this shift from communitiesto constituencies reconfigures politics to assume the logic of cartoons.Trump presents and is represented as a character to whom the laws ofcartoon physics apply, not in a traditional manner, as an object of politicalcartoons, but as a powerful agent, driving a logic of politics that engagesmeme-makers in novel ways. |
