Reputation as a product : Politicians in social media

Autor: Pettersson, David, Karlström, Petter
Jazyk: angličtina
Rok vydání: 2011
Předmět:
Popis: Social media gives us all a new way to connect with each other; it also gives politicians a new way to connect with their voters. The old way was often through the press which gave little room for personal expressions. But have the politicians taken to using social media and if so in what way?To find out we constructed a persona with specific search criteria’s to find out which Swedish Members of Parliament were writing blogs and having facebook and Twitter accounts. The way they were being used was then catalogued. Our results indicate that roughly 50 percent of the 349 Members of Parliament in Sweden blog, roughly 75 percent have a facebook account and roughly 20 percent Twitter. The overall conclusions points to Swedish Members of Parliament having a decentralized and personal way of using social media. The Swedish Parliament has some ways to go before they can fully participate and deliberate with the people of Sweden through social media.
Databáze: OpenAIRE