| Popis: |
Task 4.2. builds further on the business insights and state of the art within iCinema, in order to map the positioning of these relationships within the value network. Taking into account the results from the user research of WP1 (PSAP), we question the different identified stakeholders in order to investigate their opinion on interactive screens and investigate possible changes in the value chain and identify possible new business models based on interactive screens. These business models describe the services exchanged between the industrial partners involved, and the revenues created in exchange for these services. |
