Turning shoppers into sellers: Two experiments on member-get-member campaigns
| Autor: | Verlegh, PWJ, Pruyn, A.Th.H., Peters, KA |
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| Přispěvatelé: | Marketing, Amsterdam Business Research Institute |
| Jazyk: | angličtina |
| Rok vydání: | 2003 |
| Zdroj: | Verlegh, PWJ, Pruyn, A T H & Peters, KA 2003, Turning shoppers into sellers: Two experiments on member-get-member campaigns . in ADVANCES IN CONSUMER RESEARCH, VOL 30 . vol. 30, ADVANCES IN CONSUMER RESEARCH, pp. 346-346 . ADVANCES IN CONSUMER RESEARCH, VOL 30, 30, 346-346 |
| Databáze: | OpenAIRE |
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