実データに基づく小売店舗内における顧客行動の分析

Autor: Fujino, Toshiki, Kitazawa, Masaki, YAMADA, Takashi, Takahashi, Masakazu, Yamamoto, Gaku, yoshikawa, atsushi, Terano, Takao
Jazyk: japonština
Rok vydání: 2013
Předmět:
Zdroj: システム・情報部門学術講演会2013 講演論文集(CD). :438-443
Popis: Agent-based in-store Simulator (ABISS) takes both buying behaviors and migratory behaviors in a store into account. However, it is difficult to represent the customer behavior of taking the goods from the shelf or looking for the goods by ABISS. For one thing, the setup of the simulator differs from customer behavior in a real store. We thus need to analyze the customers ’behavior in real store. For this purpose, we use the data on their walking flow which are obtained by using Radio Frequency Identification (RFID) tags there. As a result, the correlation between values of flow line length and number of purchase items is not large value in the supermarket.
Databáze: OpenAIRE