Understanding color trends by means of non-monotone utility functions
| Autor: | Ghaderi, Mohammad, Ruiz Vegas, Francisco Javier, Agell Jané, Núria |
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| Přispěvatelé: | Universitat Politècnica de Catalunya. Departament d'Enginyeria de Sistemes, Automàtica i Informàtica Industrial, Universitat Politècnica de Catalunya. GREC - Grup de Recerca en Enginyeria del Coneixement |
| Jazyk: | angličtina |
| Rok vydání: | 2014 |
| Předmět: | |
| Zdroj: | UPCommons. Portal del coneixement obert de la UPC Universitat Politècnica de Catalunya (UPC) Recercat. Dipósit de la Recerca de Catalunya Universitat Jaume I |
| Popis: | In this paper we explore the possibility of capturing color trends and understanding the rationale behind the popularity of a color. To this end, we propose using a preference disaggregation approach from the field of Multi-Criteria Decision Analysis. The main objective is to identify the criteria aggregation model that underlies the global preference of a color. We introduce a new disaggregation method based on the well-known UTASTAR algorithm able to represent preferences by means of non-monotonic utility functions. The method is applied to a large database of ranked colors, from three different years, based on the information published on the webpage of an international creative community. Non-monotone marginal utility functions from each of the coordinates are obtained for each year. These functions contain the color preference information captured, in an understandable way. |
| Databáze: | OpenAIRE |
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