Autor:	Jeřichová, Tereza
Přispěvatelé:	Šebesta, Karel, Hořejší, Michal
Jazyk:	čeština
Rok vydání:	2015
Předmět:	election campaign volební kampaň jazyk reklamy language of advertising politická strana politická reklama political party jazykové persvazivní prostředky language means of persuasion political advertising
Popis:	This bachelor's thesis focuses on political advertising in the Czech Republic. Based on the collected material its aim is to analyse and to depict language means of persuasion, which are used in advertising campaigns of different political parties. The topic of political advertising is being approached from the point of political discourse as well as the discourse of advertising.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::5ae161b5bf7b80bcd222740b54663fed http://www.nusl.cz/ntk/nusl-338837 Zobrazit plný text záznamu