Het promoten van gezonde voeding met behulp van vlogs [The promotion of healthy food with the use of vlogs]
| Autor: | Mäkel, A., Folkvord, F., Nelissen, P.W.M. |
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| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | Tijdschrift voor Communicatiewetenschap, 49, 127-165 Tijdschrift voor Communicatiewetenschap, 49, 2, pp. 127-165 |
| ISSN: | 1384-6930 |
| Popis: | Item does not contain fulltext The promotion of healthy food with the use of vlogs. Numerous studies have consistently shown that children do not consume the recommended amount of fruit and vegetables to grow up healthily. The aim of this research was to discover if, and how, vlogs can contribute as a health promotion strategy. A qualitative study with 25 interviews including experts, marketeers, parents and teachers was conducted. Participants were benevolent to promote fruit and vegetables through vlogs. Vlogs have the power to contribute inspiration, motivation, information, and activation to stimulate fruit and vegetables consumption among young children. To develop the vlogs, co-creation with children in the target group is considered to be necessary. In general, the use of vlogs to stimulate fruit and vegetable consumption seems promising. 4 p. |
| Databáze: | OpenAIRE |
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