Consumers’ perceptions, emotional values and the willingness to pay towards luxury wine in Catalonia

Autor:	Sagrera, Anna, Escobar Gonzalez, Cristina, Kallas, Zein|||0000-0003-2870-3691
Přispěvatelé:	Universitat Politècnica de Catalunya. Departament d'Enginyeria Agroalimentària i Biotecnologia, Universitat Politècnica de Catalunya. CREDA - Centre de Recerca en Economia i Desenvolupament Agroalimentari
Jazyk:	angličtina
Rok vydání:	2019
Předmět:	Consumers’ emotions Luxury Willingness-to-pay Agrotech Selling--Wine Wine Enginyeria agroalimentària::Indústries agroalimentàries::Enologia [Àrees temàtiques de la UPC] consumers’ perception Purchase Vi -- Indústria i comerç -- Catalunya
Zdroj:	UPCommons. Portal del coneixement obert de la UPC Universitat Politècnica de Catalunya (UPC)
Popis:	To face the increasingly saturated wine market in Spain, the small and medium-sized enterprises are taking advantage of the continuous increasing of the consumption of the high quality wines as a market diversification strategy. An interesting segment that can generate more value added is the positioning on a premium wine and/or luxury wine segment, which is highlighted as a differentiation marketing strategy. In this context, the aim of this study is to analyze consumers’ personal values, perceptions, motivations and the willingness to pay for luxury wines in Catalonia. For the data collection, 157 wine consumers were surveyed in Barcelona province. Results show greater preference for organic and/or sustainable wines.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::55aa77f6b7fafaa808b403f8cec1f854 https://economiaagraria.es/wp-content/uploads/2020/01/Libro_actas_2019_DIGITAL_REVISION2.pdf Zobrazit plný text záznamu