Risk analysis and feasibility for e-commerce platforms for specialised food importation to China: Italian food case study

Autor:	Carusone, Ilaria
Přispěvatelé:	Hardiman, Richard
Jazyk:	angličtina
Rok vydání:	2021
Předmět:	ComputingMilieux_GENERAL China Specialised Italian food Niche market E-commerce Ciências Sociais::Economia e Gestão [Domínio/Área Científica]
Zdroj:	Repositório Científico de Acesso Aberto de Portugal Repositório Científico de Acesso Aberto de Portugal (RCAAP) instacron:RCAAP
Popis:	Chinese consumers’ diet and shopping tendencies have evolved drastically as livelihoods have risen and new trends and influences have entered Chinese market. The current generation of consumers is the most Westernized and open to new tastes. Chinese consumer’s preferred method of buying food is e-commerce, this phenomena has been fomented even more by the outbreak of the pandemic. In this context, and in this particular period, e-commerce represents the best opportunity for Italian food specialised products companies which want to enter Chinese market.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::5503f75605320b8f72d812632ed4fa2a https://hdl.handle.net/10362/132375 Zobrazit plný text záznamu