| Autor: |
Steen, M., Koning, N. de, Pikaart, A. |
| Přispěvatelé: |
TNO Telecom |
| Jazyk: |
angličtina |
| Rok vydání: |
2004 |
| Předmět: |
|
| Zdroj: |
Conference on Dutch Directions in HCI, Dutch HCI '04, 10 June 2004 through 10 June 2004, Amsterdam. ference code: 79955, 65, 1-4 |
| Popis: |
How can human centred approaches in market research and product development improve the process and results of innovation? Based on case studies two recommendations are formulated: 1) use a comprehensive view on man for studying people's behaviour, needs and wishes while they use products or services; and 2) employ an open dialogue and cooperation between the project's client, people in RcD, and end-users or customers, including a willingness and ability to change the product based on the findings. © 2004 ACM. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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