Visual metaphor in advertising: Do complexity and culture matter?

Autor:	Hooft, A.P.J.V. van, Mulken, M.J.P. van, Nederstigt, U., Eisend, M., Langner, T.
Přispěvatelé:	Eisend, M., Langner, T.
Rok vydání:	2011
Předmět:	Professional Communication
Zdroj:	Eisend, M.; Langner, T. (ed.), Proceedings of the 10th International Conference on Research in Advertising (ICORIA), pp. CD-rom Eisend, M.; Langner, T. (ed.), Proceedings of the 10th International Conference on Research in Advertising (ICORIA), CD-rom. Berlin : European Addvertising Academy / Europa-Universität Viadrina / Bergische Universität Wuppertal STARTPAGE=CD-rom;TITLE=Eisend, M.; Langner, T. (ed.), Proceedings of the 10th International Conference on Research in Advertising (ICORIA)
Popis:	Item does not contain fulltext 10th International Conference on Research in Advertising (ICORIA), 24 juni 2011
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::458eb1087f0f7a205691525f0e452f72 https://hdl.handle.net/2066/94793 Zobrazit plný text záznamu