| Autor: |
Farina, V, Gabbi, G, Previati, D |
| Přispěvatelé: |
Ted Lindblom, Stefan Sjogren, Magnus Willesson, Gabbi, G, Farina, V, Previati, Daniele Angelo |
| Jazyk: |
angličtina |
| Rok vydání: |
2014 |
| Předmět: |
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| Popis: |
Reputation is a special issue for financial institutions, particularly nowadays due to the great pressure they are facing as a consequence of the recent financial crisis. However, in banking literature, while the concept of reputation is rather obvious, more efforts must be made to develop a measurable notion of Corporate Reputation (CR) and of its changes over time (Reputational Risk, RR). This paper proposes a new perspective to the analysis and measurement of reputation in banking industry, directly focused on stakeholders’ opinions. In detail, after some theoretical and practical reflections, we present a pilot study, using data from Twitter, to test a methodology and to offer some future research perspectives. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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