Segmentation in Kansei Engineering Studies Based on the Emotional Response

Autor:	Marco-Almagro, Lluis, Tort-Martorell, Xavier, Schütte, Simon
Jazyk:	angličtina
Rok vydání:	2018
Předmět:	customer segmentation Kansei engineering study Hierarchical cluster analysis Mechanical Engineering food and beverages Maskinteknik
Popis:	Socioeconomic and demographic data of participants are often collected when performing a Kansei Engineering study for stratification purposes. This paper offers an alternative stratification procedure, directly based on the emotional response that participants give to prototypes. This approach can deliver groups that are more meaningful for the Kansei Engineering study. Socioeconomic and demographic data (among other kinds of data) can then be used to characterize the obtained emotional groups.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::3de0716b006056aeec27fd8bc4e23309 http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-146117 Zobrazit plný text záznamu