| Autor: |
Marco-Almagro, Lluis, Tort-Martorell, Xavier, Schütte, Simon |
| Jazyk: |
angličtina |
| Rok vydání: |
2018 |
| Předmět: |
|
| Popis: |
Socioeconomic and demographic data of participants are often collected when performing a Kansei Engineering study for stratification purposes. This paper offers an alternative stratification procedure, directly based on the emotional response that participants give to prototypes. This approach can deliver groups that are more meaningful for the Kansei Engineering study. Socioeconomic and demographic data (among other kinds of data) can then be used to characterize the obtained emotional groups. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
|
