A Market Segmentation Approach to Business Model Innovation in the Newspaper Industry

Autor:	Anna B. Holm, Anastasia Uliyanova
Jazyk:	angličtina
Rok vydání:	2013
Předmět:	reader segmentation business model market segmentation media management business model innovation
Zdroj:	Holm, A B & Uliyanova, A 2013, ' A Market Segmentation Approach to Business Model Innovation in the Newspaper Industry ' 2013 IMMAA Conference, Lisbon, Portugal, 03/05/2013-04/05/2013, . Aarhus University
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::3c2993614674bc888abc4dc0768a6a65 https://pure.au.dk/portal/da/publications/a-market-segmentation-approach-to-business-model-innovation-in-the-newspaper-industry(79ff9ebe-7c5a-4dc7-8f77-7ddb70f74f7a).html Zobrazit plný text záznamu