PECULIARITIES OF DEVELOPMENT AND IMPLEMENTATION OF MARKETING STRATEGIES IN A PRIVATE COMPANY
| Autor: | Anca Jarmila Guţă |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2012 |
| Předmět: |
marketing objectives
lcsh:HB71-74 lcsh:Economic theory. Demography strategic objectives lcsh:Economics as a science lcsh:HB1-3840 jel:M strategic management strategy marketing strategy strategic objectives types of strategies the company's general objectives financial goals marketing objectives strategic management types of strategies the company's general objectives financial goals strategy marketing strategy |
| Zdroj: | Annals of the University of Petrosani: Economics, Vol XII, Iss 3, Pp 75-82 (2012) |
| ISSN: | 2247-8620 1582-5949 |
| Popis: | A main condition for achieving economic purpose is to formulate a firm by its management market strategies to be adopted for successful business. The paper presents the main strategies used in SC Eco Invest LLC, how to link the marketing objectives with strategy practiced in the firm and establishing a new set of objectives are presented the types of strategies that are to be adopted by the firm position against the market. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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