The advantages of cooperative game model in enterprises interaction in vertical marketing channels by varying small values of parameters of the advertising cost response function

Autor:	Danyliuk, N., Zhemba, A., Oleksandr Dyma, Sazonets, O., Kachan, O.
Zdroj:	Scopus-Elsevier
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::37b9a25687e3d2438f43affbb53c420f http://www.scopus.com/inward/record.url?eid=2-s2.0-85082764459&partnerID=MN8TOARS Zobrazit plný text záznamu