Navigating Narratives: Time and Space Navigation and Narrative Experiences

Autor: Feiereisen, Stéphanie, Rasolofoarison, Dina, Russell, Cristel, Schau, Hope
Přispěvatelé: Cass Business School - City University London, City University London, Dauphine Recherches en Management (DRM), Université Paris Dauphine-PSL, Université Paris sciences et lettres (PSL)-Université Paris sciences et lettres (PSL)-Centre National de la Recherche Scientifique (CNRS)
Jazyk: angličtina
Rok vydání: 2019
Předmět:
Zdroj: 2019 ACR Conference
2019 ACR Conference, Oct 2019, Atlanta, United States
Popis: We develop a theory of narrative navigation and unveil how consumers navigate narratives across time and space using an interpretive research strategy with TV series viewers. The theory of narrative navigation has implications for our understanding of narrative consumption, transmedia storytelling and interpretive communities.
Databáze: OpenAIRE