Expectations of development of tourism at Prachaticko
| Autor: | MRÁZ, Pavel |
|---|---|
| Jazyk: | čeština |
| Rok vydání: | 2011 |
| Předmět: |
životní cyklus destinace
marketing služeb služby destinace cestovního ruchu STEP analýza marketing mix marketing services SWOT analýza marketing cestovního ruchu destinační management cestovní ruch product STEP analysis marketing tourism marketing services služby v cestovním ruchu tourism marketingový mix tourist destination organizace cestovního ruchu (destinační agentura) produkt tourism organization (destination agency) tourism services SWOT analysis life cycle destination destination management druhy cestovního ruchu formy cestovního ruchu region kinds of tourism leisure time accommodation services volný čas forms of tourism ubytovací služby |
| Popis: | Bachelor thesis is focused on tourism in Prachatice. The main aim of this work was analysis of the tourism in Prachatice, preparation of the product package and the completion of marketing research. The results of the survey indicated the typical visitor profile. Based on the profile, a new product was created called {\clqq}Cycling for Nature, History and Adrenaline in the Prachatice Area``. The produkt concerns cycling tourism, adrenaline experiences, discovering towns, nature and chateaux. The package includes accommodation and transport services, the option of adrenaline sports and visits to technical, cultural and historical monuments. |
| Databáze: | OpenAIRE |
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