THE APPLICATION OF COGNITIVE PSYCHOLOGY TO THE AREA OF THE (IMPLICIT) PSYCHOLOGY OF THE CONSUMER: RESULTS AND PERSPECTIVES

Autor:	Antonio Olivera La Rosa, Jaume Rossello
Jazyk:	angličtina
Rok vydání:	2014
Předmět:	lcsh:Psychology Subliminal advertising Cognitive psychology lcsh:BF1-990 Consumer psychology Implicit cognition
Zdroj:	Papeles del Psicólogo, Vol 35, Iss 3, Pp 210-214 (2014) Jaume Rossello BASE-Bielefeld Academic Search Engine
ISSN:	1886-1415 0214-7823
Popis:	The research from cognitive psychology has found a promising path of application in the field of branding and consumer behaviour. In this paper, we review the most striking findings in implicit cognition that are relevant to the research on evaluations and decision making. In doing this, we expect to clarify the possible scope of cognitive psychology as a potential tool for research in consumer psychology. In particular, we discuss the possible implications of this line of research for the developing of two specific areas: subliminal advertising and implicit measures of brand perception.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::2cc489124bf7b88f51fe0d0370d5818e http://www.papelesdelpsicologo.es/english/2441.pdf Zobrazit plný text záznamu Plný text ve formátu PDF