Implicit measurement games: Using casual games to measure psychological responses to ads
| Autor: | Vermeulen, I. E., Das, E., Duiven, R., Batenburg, A. E., Camiel Beukeboom, Johan Hoorn, Oegema, D. |
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| Přispěvatelé: | Terlutter, R., Diehl, S., Okazaki, S. |
| Jazyk: | angličtina |
| Rok vydání: | 2010 |
| Zdroj: | Vermeulen, I E, Das, E, Duiven, R, Batenburg, A E, Beukeboom, C J, Hoorn, J F & Oegema, D 2010, Implicit measurement games: Using casual games to measure psychological responses to ads . in R Terlutter, S Diehl & S Okazaki (eds), Cutting Edge International Research . EAA Advances in Advertising Research, no. Volume 1, Gabler Verlag, Wiesbaden, pp. 199-214 . Vrije Universiteit Amsterdam |
| Databáze: | OpenAIRE |
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