Feeling good! Consumers' associations to feeling good related to food, personal care and home-care products in 14 countries worldwide
| Autor: | Valérie Almli, Rafal Drabek, Anne Hasted, Mary Jenner, Nathalie Martin, Ana Patricia Silva, Jean Mcewan, Hannelize van Zyl, Claire, Martin Kern, Gastón Ares |
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| Přispěvatelé: | ProdInra, Migration, Nofima Mat As, Inconnu, Nestlé, Universidade Católica Portuguesa, Centre des Sciences du Goût et de l'Alimentation [Dijon] (CSGA), Institut National de la Recherche Agronomique (INRA)-Université de Bourgogne (UB)-AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement-Centre National de la Recherche Scientifique (CNRS), AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement, Université Bourgogne Franche-Comté [COMUE] (UBFC), Universidad de la República, Projet ESN project Well-being |
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: | |
| Zdroj: | HAL 12. Pangborn sensory science symposium 12. Pangborn sensory science symposium, Aug 2017, Providence, Rhode Island, United States |
| Popis: | International audience; Interest in understanding how consumer goods contribute to perceived wellbeing has increased rapidly in recent years. This study investigates consumers' associations to feeling good (FG), as well as FG related to food, personal care and home-care products. Worldwide consumers from 5 continents, 14 countries and 10 languages (N=9,868, n=588-800 per country) responded to a web-based free word association test in February 2016. To ensure culturally representative answers, only respondents declaring having lived in their country their whole life were selected for the survey. The task started with the elicitation of four words associated to FG. Then, successive sections investigated food, personal care and home-care products, eliciting: 1) associations between FG and the product category 2) specific products in the category 3) situations when the product category makes one feel good 4) feeling bad in relation to the product category. The collected data material consisted of over 500,000 entries. A list of main word categories was generated in English for each of the survey questions, after which native speakers for each language categorised the entries according to this scheme. Finally, the word categories were regrouped into 11 overall dimensions. The coded data were analysed by chi-square tests and correspondence analysis at word, category and dimension levels. Results show that feeling good is internationally associated to happiness, health and family/friends, followed by money, peace/relaxation and food. However, interesting cultural differences emerge, in close relationship to common world region or language type. Results from the three product categories related to feeling good and feeling bad also highlighted a common underlying structure despite the existence of differences among countries. The results bring international insights for food and non-food industries seeking to increase consumers' wellbeing experience through their products.This study was funded by the European Sensory Network (http://www.esn-network.com/) |
| Databáze: | OpenAIRE |
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