Los efectos de la comunicación de masas de Joseph T. Klapper

Autor:	Rodríguez-Polo, Xosé Ramón
Jazyk:	Spanish; Castilian
Rok vydání:	2011
Předmět:	5910.02 Medios de Comunicación de Masas Klapper media effects limited effects Bureau of Applied Social Research Lazarsfeld
Zdroj:	BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos instname
Popis:	In this paper we review the Joseph T. Klapper (1960) book's The effects of mass communication. The paper begin with a context from the author and his work. Following we present the contents, on the one hand the effects of persuasive communication and the influence of certain specific types of media material, and on the other the generalizations which are capable of relating these findings. The article ends with reflection about the impact of the work in the history of the research. We suggest that the Klapper's book is the last legacy of the empirical sociology of the Columbia¿s Bureau led by Paul F. Lazarsfeld into the communication research. Ciencias de la Comunicación II
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::2526ec4e259fa01baabfcefc7c6fa558 http://hdl.handle.net/10115/11750 Zobrazit plný text záznamu