Features of the implementation of integrated marketing communications: Resistance to change

Autor:	Timofeeva, A. A., Bulganina, S. V., Natalia Fomenko, Khachaturova, M. S., Nekrasova, M. L., Zakharova, E. N.
Zdroj:	Scopus-Elsevier
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::249fa892c424104b1a2e5292ac331035 http://www.scopus.com/inward/record.url?eid=2-s2.0-84956960325&partnerID=MN8TOARS Zobrazit plný text záznamu