Identifying Customer Value in Supply Chains. The Process of Analysis
| Autor: | Erika Kallionpää, Jarkko Rantala, Jyri Vilko, Jukka Hemilä |
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| Přispěvatelé: | Pawar, K.S., Nkhoma, M. |
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| Zdroj: | VTT Technical Research Centre of Finland-PURE Kallionpää, E, Rantala, J, Vilko, J & Hemilä, J 2014, Identifying Customer Value in Supply Chains. The Process of Analysis . in K S Pawar & M Nkhoma (eds), Proceedings of the 19th International Symposium on Logistics (ISL 2014) : Designing Responsible and Innovative Global Supply Chains . Centre for Concurrent Enterprise (CCE), Nottingham, pp. 160-167, 19th International Symposium on Logistics, ISL 2014, Ho Chi Minh City, Viet Nam, 6/07/14 . |
| Popis: | Increasing competition and the parallel disintegration of supply chains have led organizations to the challenge of determining how to optimally maximize customer value creation while simultaneously minimizing risks and costs. In value creation, all four categories of benefit (economic, functional, emotional and symbolic) are needed to provide a complete offering for the customer. The purpose of this paper is to identify the different elements of customer value creation in supply chains. The main objective is to examine the process of customer value analysis. The process of analysis, which involves a form of workshop, is described in detail in the paper. The aim is to explore the identification of customer value in supply chains. |
| Databáze: | OpenAIRE |
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