Development of a digital tool to overcome the challenges of rural food SMEs

Autor:	van der Loo, S., Chen, Liang, Edwards, Peter, Holden, J.A., Karamperidis, S., Kollingbaum, Martin J., Marqui, A.C., Nelson, John D., Norman, Timothy J., Piecyk, M., Pignotti, E.
Jazyk:	angličtina
Rok vydání:	2015
Předmět:	computer_science management
ISSN:	1751-665X 1470-2541
Popis:	It has been recognised that throughout the UK, rural economies have a significant potential for growth but despite the potential for growth, many rural businesses face barriers that prohibit their expansion. In this study, we focus on one particular group of rural small- to medium-sized enterprises (SMEs): food and drink producers. Through user engagement activities, we identify the issues and needs associated with distributing products to the market, in order to understand the main issues which prevent rural food and drink SMEs from expansion, and to establish the requirements for a digital solution to this challenge.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::1940df196251cac2c9d9312371946663 https://publications.aston.ac.uk/id/eprint/25475/1/Development_of_a_Digital_Tool_to_Overcome_the_Challenges_of_Rural_Food_SMEs.pdf Zobrazit plný text záznamu