Exploring sources and traits of the co-created digital brand personality across social media platforms

Autor:	Mijka Ghorbani, Andrea Tonner, Eleni Tsougkou
Zdroj:	University of Strathclyde
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::15c16e7286c090016ff8d2647df7cc68 https://pureportal.strath.ac.uk/en/publications/64360838-c77c-4d3f-a341-74e9b7324b7a Zobrazit plný text záznamu