Changes in the governance structure of the French market for cut flowers: challenges and opportunities for foreign suppliers

Autor: Pedroza Filho, Manoel Xavier
Přispěvatelé: Marchés, Organisations, Institutions et Stratégies d'Acteurs, Centre de Coopération Internationale en Recherche Agronomique pour le Développement (Cirad)-Institut National de la Recherche Agronomique (INRA)-Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier (CIHEAM-IAMM), Centre International de Hautes Études Agronomiques Méditerranéennes (CIHEAM)-Centre International de Hautes Études Agronomiques Méditerranéennes (CIHEAM)-Institut national d’études supérieures agronomiques de Montpellier (Montpellier SupAgro), Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO). DEU. Leibniz Institute of Agricultural Development in Transition Economies., Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro)-Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro)
Jazyk: angličtina
Rok vydání: 2008
Předmět:
Zdroj: IAMO Forum 2008
IAMO Forum 2008, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO). DEU. Leibniz Institute of Agricultural Development in Transition Economies., Jun 2008, Halle (Saale), Germany. 7 p
Popis: International audience; This paper tries to explain the actual changes in the governance structure of the French market of cut flowers and prints out implications for the foreign suppliers. The specific focus is upon the rising power of supermarkets and flower shops franchises in the coordination of chain and the new competences demanded to the suppliers in order to be successful. Based on the literature on global value chains and governance structure we identify the main factors of chain governance. Data was obtained through field interviews with the main chain participants, including large food retails, wholesales, franchise flowers shops and institutions. Results point out the new competences required for chain upgrading of foreign producers in the French market.
Databáze: OpenAIRE
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