An individual differences approach in adaptive waving of user checkout process in retail eCommerce
| Autor: | Belk, Marios, Germanakos, Panagiotis, Asimakopoulos, Stavros, Andreou, Panayiotis G., Mourlas, Constantinos, Spanoudis, George, Samaras, George S. |
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| Přispěvatelé: | Spanoudis, George C. [0000-0002-4853-8745], Belk, Marios [0000-0001-6200-0178], Andreou, Panayiotis G. [0000-0002-6369-1094] |
| Rok vydání: | 2014 |
| Předmět: | |
| Zdroj: | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) 1st International Conference on HCI in Business, HCIB 2014-Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014 Lect. Notes Comput. Sci. |
| Popis: | Developing a usable checkout process is pivotal for e-business success. However, recent research has shown that users frequently abandon their shopping carts and lacking a clear direction through the process. In this context, aiming to improve the usability and overall user experience of checkout processes in ecommerce Web-sites, this paper reports on a study, primarily inspired by concepts driven from theories of individual differences in cognitive processing, and considers content presentation and navigability as a measure of checkout usability and task quality. Concurrent think-aloud, short interviews and questionnaires were conducted with a convenient sample of 15 users to understand the preference of a particular type of checkout process, and users' task completion time while interacting with ecommerce Web-sites for a set of different checkout scenarios. Preliminary results revealed that cognitive styles have an effect on users' task completion and checkout process preference. © 2014 Springer International Publishing. 8527 LNCS 451 460 Sponsors: Conference code: 105934 Cited By :3 |
| Databáze: | OpenAIRE |
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