The Bad Taste of Healthy Food Discounts
| Autor: | Ikonen, I. H., Aylin Aydinli, Verlegh, P. W. J. |
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| Přispěvatelé: | Marketing, Amsterdam Business Research Institute |
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: | |
| Zdroj: | Ikonen, I H, Aydinli, A & Verlegh, P W J 2018, ' The Bad Taste of Healthy Food Discounts ', 2018 Association for Consumer Research Conference, Dallas, United States, 11/10/18-14/10/18 . Vrije Universiteit Amsterdam 2018 Association for Consumer Research Conference |
| Popis: | Price promotions have often been suggested as a way to increase healthy consumption, but existing research has shown that their effect on sales of healthy items is weaker in comparison to that in less healthy food categories. Through four experiments, we offer a potential explanation: using price promotions in healthy food categories can lower the pre-purchase tastiness perceptions of healthy foods by increasing reliance on the unhealthy=tasty intuition. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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