| Autor: |
Střechová, Jarmila |
| Přispěvatelé: |
Trunda, Jiří, Trojanová, Irena |
| Jazyk: |
čeština |
| Rok vydání: |
2012 |
| Předmět: |
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| Popis: |
Title: Marketing Opportunities for Nurseries Subtitle: The degree of parents 'education as one of the possible factors that influence The choice of a nursery. Author: Jarmila Střechová Department: The education management centre Supervisor: Mgr. Bc. Jiří Trunda Abstract: This Bachelor Thesis presents basic information on school marketing and describes the importance of marketing management of schools in general. Schools make significant effort to stand up to the strong competition and they must react to social changes quickly and flexibly. The changing situation influences parents' ideas of how schools should work. Therefore, it is an essential part of the marketing management of schools to determine and predict clients' requirements. This thesis is based on the assumption that a good knowledge of clients' requirements can help organization management to respond to market demand effectively. The research part of the thesis is based on a survey that was carried out at a housing estate nursery and was focused on finding out about parents' priorities affecting the choice of a pre-school facility. The research assesses whether the observed nursery's current offer will meet client's demands in the near future. The results of this thesis might inspire nursery managements to consider their own opportunities to... |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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