| Popis: |
Delivering sustainable visitor travel within a destination area requires the co-ordination and involvement of a number of different stakeholders in both the private and public sectors. This invariably requires partnership working, which can fail to achieve the necessary consensus and impetus to change visitor travel behavioural. This paper investigates at three protected UK areas which successfully secured Department for Transport funding from sustainable visitor travel projects and the factors which helped their successful bids and delivery of the projects as well as the problems they encountered at different stages. \ud \ud The findings indicate that being able to communicate different messages to different audiences at different stages of the process is important for the success of the bid and project implementation, delivery and the continuance of the schemes beyond the funding. Although differences between the goals and working methods of private and public organisations were evident, these were not as pronounced as the literature suggested and often personal values, such passion for the area or sustainability, were aligned. The roles of ‘champions’ who inspire a project with their ethos is discussed, while the potential for such short-term projects to change visitor behaviour and attitudes is questioned. |
