Social marketing
| Autor: | Robinson-Maynard, Audrey |
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| Jazyk: | angličtina |
| Předmět: | |
| Zdroj: | University of Huddersfield Research Festival |
| Popis: | To evaluate the impact and sustainability of\ud relationships and exchanges that have been\ud established between marketers and target audiences,\ud in social marketing campaign activities designed to\ud produce behavioural changes. |
| Databáze: | OpenAIRE |
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