Putting Internal Marketing into practice: To what extent can an Internal Marketing Orientation (IMO) be measured?

Autor:	Richardson, N, Gosnay, R
Jazyk:	angličtina
Rok vydání:	2021
Zdroj:	18th International CIRCLE Conference, Virtual Academic Reality for 2021
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::94c5828cbc812a557829c51efacb0f04 https://eprints.leedsbeckett.ac.uk/id/eprint/8055/1/PuttingInternalMarketingIntoPracticeToWhatExtentCanAnInternalMarketingOrientationIMOBeMeasuredPV-RICHARDSON.pdf Zobrazit plný text záznamu