Reconciling and radicalising business school stakeholder engagement: delivering on brand promise through the Thinkubator® Challenge: competitive paper

Autor:	Hiller, AJ, Pick, P, Cook, A
Jazyk:	angličtina
Rok vydání:	2016
Zdroj:	Academy of Marketing Conference: Radical Marketing
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::226fcb9cdd140a86077f10686e6dabe9 https://irep.ntu.ac.uk/id/eprint/29571/1/PubSub7020_Hiller.pdf