Autor: |
Weston, Richard, Grebenar, Alex, Lawler, Mary, Hemele, Herbert, Sillence, Gordon, Balas, Martin, Denman, Richard, Pezzano, Antonio, Reiner, Karl |
Jazyk: |
angličtina |
Rok vydání: |
2018 |
Předmět: |
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Popis: |
This study focusses on the current situation in the European Union regarding quality and sustainability labelling in tourism. There is concern that the existing volume and variety of labels has become a barrier to consumer choice, which in consequence may lead to lost opportunities to increase the competitiveness of the European tourism industry. The study\ud analyses the possibility of the introduction of an EU standard(s) for tourism services through the initiation of a harmonised EU certification system and the potential for the establishment of a single European tourism label. |
Databáze: |
OpenAIRE |
Externí odkaz: |
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