Pendampingan Pelaku UMKM Melalui Penggunaan Media Sosial

Autor: Safi'i, Imam, Umayyah, Ummu, Jamilah, Fitrotin
Jazyk: angličtina
Rok vydání: 2022
Zdroj: Khodimul Ummah: Journal of Community Service (ISSN 2963-9719); Vol 1 No 1 (2022): Service Learning Method; 25-46
ISSN: 2963-9719
Popis: This dedication was motivated by the concerns experienced by one of the MSME actors in Bondorejo Village. These MSME actors are experiencing obstacles in the marketing field in the midst of such rapid competition, in the midst of the digital era and when the Corona outbreak has not ended. Departing from this, the purpose of this service is to improve abilities and skills in the aspect of product marketing, especially in promoting their products using social media. The service method used in this service uses a service learning approach. The object of this assistance is specifically for UKM Sambel Rasya in Bondorejo Hamlet, Bendungan Jati Village, Pacet, Mojokerto who are trying to increase their income volume by using social media. The results of this service activity, Sambel Rasya SMEs already have social media. These MSME actors have been able to operate social media created by the service team and these MSME actors are skilled in promoting their products so that they are known by the global community.
Databáze: OpenAIRE