Economic and financial feasibility study of a physical store in the field of personalized products in Marechal Cândido Rondon-PR

Autor: Strieder, Jacson Alexandre, Cunico, Eliana, Anita Walter, Silvana
Jazyk: portugalština
Rok vydání: 2022
Předmět:
Zdroj: Cadernos de Ciências Sociais Aplicadas; Ano XIX, nº 34, jul./dez. 2022; 88-108
ISSN: 1808-3102
2358-1212
Popis: O objetivo deste trabalho foi analisar a viabilidade econômica e financeira da loja física do ramo de produtos personalizados, a ser aberta na cidade de Marechal Cândido Rondon-PR. A pesquisa pautou-se, entre outros, nos autores Assaf Neto (2012, 2014), Cardoso e Barbosa (2017), Diniz, Souza e Dalfior (2016), Souza e Clemente (2009). Para o estudo, fez-se a caracterização detalhada do empreendimento e, com base na coleta de dados, o levantamento dos custos. O diagnóstico contou com as técnicas VPL, TIR e payback descontado, as quais permitiram verificar a projeção do fluxo de caixa e, consequentemente, a viabilidade econômica e financeira do referido estabelecimento comercial. O projeto apresentou payback descontado de seis meses, VPL de R$ 20.035,63 e TIR de 16,63% a.m. para uma TMA de 1,5% a.m., resultados que confirmam a viabilidade do empreendimento em questão.
The aim of this work was to analyze the economic and financial feasibility of opening the physical store of an enterprise in the field of personalized products, located in the city of Marechal Cândido Rondon - PR. For this, references from specialist authors on the subject were used, with definitions regarding the economic and financial viability that proposes a basis for the study. Then, the project was characterized and based on the data collection, the investment and costs to put the project into operation were diagnosed. The collection of these data allowed the projection of the cash flow and with that to verify the economic and financial viability of the enterprise through the calculations of NPV, IRR and discounted payback. The results show that the project had a payback period of 6 months, NPV of R$ 20,035.63 and IRR of 16.63% a.m to a TMA of 1.5% p.m., which confirms the viability of the project.
Databáze: OpenAIRE
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