| Popis: |
The financial crisis of 2007–08 and the resulting Great Recession, permanently changed the global business. Austerity measures generated additional long-term consequences. For example, major political changes, such as Brexit, as well as behavioral changes such as consumers becoming permanently more frugal, were motivated by and were the direct consequence of the Great Recession. A new global health threat, the pandemic of COVID-19, is also hugely impacting the world economy and every individual company. Consumer preferences changed abruptly, causing some businesses to close immediately, others growing unexpectedly, while most of them heavily relied on digitization, implementation of digital transformation, and raising of digital platforms literacy. This impacted the higher education process towards raising the digital readiness and need for the creation of new skills and job creations, like Digital leadership. The new mission is to develop a framework for the skillset in digital project development and management that will support the growth and expansion of digital capabilities in business. In this paper, we propose a new paradigm for enabling digital transformation through the educational process with a specific objective in shaping overall digital readiness for different business structures. |
