| Autor: |
Štulec, Ivana, Naletina, Dora, Karakaš, Maja |
| Přispěvatelé: |
KALGI, Mehmet Emin, ÖZYURT, Sinan |
| Jazyk: |
angličtina |
| Rok vydání: |
2023 |
| Předmět: |
|
| Popis: |
Sustainability is an omnipresent concept that pervades both business practices and consumer lifestyle. Today’s consumers are demanding but informed, educated and conscientious. Being aware of the footprint their consumption leaves on the environment, consumers seek and purchase organic and environmentally friendly products. However, even though ecological awareness is a new and invigorating trend among consumers, it cannot be interpreted unequivocally between markets with different levels of development. The paper aims to study and compare ecological awareness and resulting purchasing habits between consumers in Croatia and Germany. The study is conducted through a series of in-depth interviews with Croatian and German consumers. Qualitative analysis reveals that both Croatian and German consumers recognize the relevance of care for the environment, as well as the weight that each individual carry in obtaining environmental goals. Likewise, majority of respondents proclaim their preferences towards organic and environmentally friendly products and would prefer to buy an ecological and environmentally friendly product instead of a conventional one. The difference between Croatian and German consumers arises when faced with market offer of ecologic and environmentally friendly products and monetary incentives for recycling. It can be argued that a higher economic development and a greater supply of organic and environmentally friendly products could substantially contribute to environmental protection. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
|
