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Through a synergistic approach of all stakeholder communities in the implementation of marketing activities to create positive attitudes, changes in behavior and habits, education, information and developing awareness of the effects of responsible behavior for the environment itself, improvement and quality of life in the community, positive effects can be achieved, progress can be made responsibly behavior that will result in activities that affect environmental preservation and environmental protection. Marketing activities and communications are aimed directly or indirectly at informing, persuading, encouraging, educating or moving an individual to a certain action, and they refer to issues of environmental protection, environmental preservation, sustainability, global warming, health care and others with an emphasis that only one small change in an individual's behavior can contribute to achieving the goals of the planned activities. The paper presents and analyses the results of a survey conducted on the importance of marketing activities for informing, persuading, educating, as well as changing an individual's behavior in order to contribute to the preservation of the environment and environmental protection through his daily activities and encourage others to behave responsibly by his example. |
