The advantages of diary study as a product features research method

Autor: Pibernik, Jesenka, Mojić, Alen, Dolić, jurica, Mandić, Lidija
Přispěvatelé: Salopek Čubrić, Ivana, Čubrić, Goran, Jurica, Ivošević, Jambrošić, Kristian, Sumpor, Davor
Jazyk: angličtina
Rok vydání: 2022
Předmět:
Popis: This paper describes the advantages of the diary studies research method used to collect qualitative data about the user's long-term behaviors, activities, and experiences in comparison with other user research methods like interviews and surveys. The importance of choosing a particular research method in the process of developing a mobile application for diabetes is discussed. While diary studies require more time and effort to conduct than other user-research methods, they yield invaluable information about customers’ real-time real-life behaviors and experiences. The paper compares data obtained from interviews with 5 respondents, a survey conducted with 427 respondents, and a diary study in which 5 respondents from a previously defined target group of users participated. The results of the log study are presented through ideas for future mobile application functions. Further analysis of qualitative and quantitative data related to frustrations, routines, and long-term behavior yielded results. Based on the confirmed hypotheses, it was concluded that the study of the diary provides a better insight into the user's behavior at the time, which has a positive impact on recognizing and defining future functions of the mobile application.
Databáze: OpenAIRE