| Autor: |
Šubić, Roman |
| Přispěvatelé: |
Načinović Braje, Ivana, Jaković, Božidar, Ferjanić Hodak, Danijela |
| Jazyk: |
angličtina |
| Rok vydání: |
2021 |
| Předmět: |
|
| Popis: |
Recent trends and innovations in the global economy contribute to the environment where financial products are becoming increasingly complex and are creating an urgent need for adequate financial education. There is a wide range of approaches to the improvement of financial literacy and this paper provides a brief literature review of individual components of the financial literacy with the emphasis on financial behavior. The research analyzes how frequently Croatian daily newspapers contain articles related to bank savings and examines whether the daily newspapers can be used as an adequate source of information for improving the financial literacy of individuals. The content analysis method was conducted on 561 newspaper articles and the results show the diversity of reporting on savings, while, at the same time, a moderate number of educative articles can potentially encourage people to start improving their financial behavior. Understanding financial literacy as a task for the whole society will improve the well-being of each individual and proactive media reporting can be a good incentive. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
|
