The model of system for marketing promotion based on user location

Autor: Peraković, Dragan, Jovović, Ivan, Sobota, Darko
Přispěvatelé: Ing. Michal Mokrys, Ing. Stefan Badura, Ph.D.
Jazyk: angličtina
Rok vydání: 2015
Předmět:
Popis: Location-based services with the proper application are the powerful marketing tool, which allows direct advertising and searching based on the current location of the user in real time. Location-based system, called Shopping City, is a system, which would allow the movable user (in this case the buyer) to be able to select the desired information and transparent delivery and display of the content on the terminal, and to the suppliers of the product or services direct advertising upon request of the customer or consumer. The system easily connects supply and demand in a particular area of only those products and services, which at the time the user wants and needs. As a result, the system would in a simple and stylish way shorten the search time of a selected product or service, and would allow the supplier with direct marketing to target customers.
Databáze: OpenAIRE