| Autor: |
Stančić, Draženka, Posavec, Robert |
| Přispěvatelé: |
Verhoeven, Piet, Jugo, Damir, Jakopović, Hrvoje, Ciboci, Lana |
| Jazyk: |
angličtina |
| Rok vydání: |
2018 |
| Předmět: |
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| Popis: |
The topic of the paper relates to the insufficiently explored public relations niche – public relations of an individual profession. The paper presents an overview of the research conducted among school librarians on the visibility of their field. School librarians believe that the main reason for most of the problems they encounter during their work lies precisely in the lack of visibility of their field. Research has the role of partial analysis of the situation as a prerequisite for developing a plan to increase the visibility of school librarians. It is based on a survey conducted using an online questionnaire. In addition to confirming hypotheses, research has also shown that school librarians are often in charge of media relations and managing web content of the school. Research also enabled them to reflect on their activities from the public relations point of view. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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