Sociological competence in contemporary business: cross-disciplinary approach to economic education

Autor: Hanžek, Matea
Přispěvatelé: Topalović, Siniša, Bobinac, Koraljka
Jazyk: angličtina
Rok vydání: 2009
Předmět:
Popis: These paper deals with the sociological dimension of business that has grown greatly over the past decades. The fact that the business in today’s world is increasingly diverse can be attributed primarily to the process of globalization i.e. restructuration and networking of the world markets. Nevertheless, it still often occurs that our views of economic development are usually rooted in the images of the isolated companies that transacts with its customers or business partners in some kind of social vacuum. This study aims to understand contemporary business in more interdisciplinary way by exploring significant connections and contributions of related social sciences (sociology and social psychology)to economics, which have become an important aspect of modern business education.
Databáze: OpenAIRE