Discourse of social entrepreneurs in Croatia

Autor: Vuković, Ksenija, Kedmenec, Irena, Detelj, Kristina
Přispěvatelé: Kaya, M.Veysel
Jazyk: angličtina
Rok vydání: 2017
Předmět:
Popis: The aim of this paper is to examine the possibility of applying entrepreneurial discourse to social entrepreneurs in Croatia. The research adopts a qualitative approach by using phenomenological enquiry in collecting empirical material. In-depth semi-structured interviews were conducted on a sample of ten social entrepreneurs in Croatia. The research material was analyzed by critical discourse analysis technique. In the first stage of the research material analysis, micro discourse that shaped the text was analyzed. In the second stage, the analysis examined practice of reproducing social structures in the spoken text of social entrepreneurs. The results show that social entrepreneurs in Croatia are concerned with issues related to the social context and community rather than with commercial goals such as efficiency and financial independence.
Databáze: OpenAIRE