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Globalization presents new challenges and opens up new opportunities for growth in tourism. There is a more uniform geographical distribution of international tourism in the world and the growth of demand in countries that have not recorded more significant tourist travel. The paper explores the influence of the globalization of tourist inbound market composition in Croatia. The aim of the paper is to analyze the changes in inbound markets composition in the period 2005 – 2017, based on international tourist overnights and identify the new source markets. The findings indicate the slower growth of international overnights from traditional European source markets and the significant growth from the Republic of Korea, China and other Asian countries, USA and Brazil. By identifying trends in global travel, the new source travel markets and behavior of tourism demand, it is possible to discover new opportunities and to adjust to consumer differences among international tourism markets. |
